Myconian Luxury at Its Finest

The Brief

Establish Kenshō Mykonos as one of the world’s most coveted luxury hotels and a beacon of unparalleled hospitality, building UK and international visibility across media, celebrity and the luxury trade. The remit: a fully integrated PR, communications and B2B representation programme spanning brand strategy, content, media relations, celebrity endorsement and luxury trade engagement.

Our Strategy

We delivered an integrated PR, comms and trade programme positioning Kenshō at the forefront of global luxury hospitality. On the creative and PR side, we acted as strategic advisor across rebrand, new developments and project pipeline, led the creative concept and production of the brand’s hero video and ongoing social campaign series, and ran a dynamic PR strategy designed to secure top-tier global editorial. Celebrity and influencer endorsement was delivered through strategic barter agreements to drive exceptional ROI.

On the trade side, we mapped the brand’s USPs against the UK luxury market and ran a proactive, relationship-led B2B programme of tailored presentations, sales missions, FAM trips, site inspections, newsletters and marketing agreements. Across both tracks, we operated as Kenshō’s full-time UK and international press and travel trade representation office, ensuring seamless, always-on amplification of the brand worldwide.

The Results

PR, Comms & Celebrity

• 446M+ global media reach generated
• 100+ pieces of coverage secured in top-tier titles including Condé Nast Traveller, Vogue, GQ, Marie Claire and The Times
• A-list celebrity and influencer endorsements delivered with Paris Hilton, Alessandra Ambrosio, Nicole Scherzinger, and more
• Award-winning hero brand video and social campaign series delivered
• Multiple industry awards secured, solidifying Kenshō’s global hospitality standing
• Active representation at key industry and luxury lifestyle events

UK Trade

• 15+ new contracts signed with leading UK luxury operators and agencies, including Elegant Resorts, Carrier, Mr & Mrs Smith, Original Travel, Scott Dunn, Kuoni and Ten Lifestyle Group
• 600+ office visits and meetings with 980+ tour operator and travel agent partners
• 7 fam trips and 20+ site inspections with the UK’s leading luxury operators and award-winning agencies
• 50+ face-to-face and online presentations, supported by 15+ newsletters and quarterly trade updates
• 1,000+ UK travel professionals engaged