Iconic Luxury Positioning
Elounda Beach Hotel & Villas / Elounda Bay Palace
The Brief
With decades of heritage behind them, both hotels needed to be reintroduced to the UK market through a dynamic B2B strategy that re-established their identity and reignited trade engagement.
Our Strategy
We focused on two fronts: deepening relationships with existing partners through refresher trainings, sales missions and marketing investment, and winning new partners through FAM trips, webinars, events, marketing agreements and a consistent newsletter programme.
The Results
- New contracts secured with easyJet Holidays, Sovereign, Trailfinders, Travel Counsellors, Lusso and Wexas Travel, alongside strengthened performance from established partners including Elegant Resorts, Jet2holidays, BA Holidays and Classic Collection
- 1,200+ office visits and meetings, plus 1,500+ agents trained across 190+ sessions
- 19 FAM trips and 100+ partner stays and site inspections with leading luxury operators and award-winning agencies
- 32 newsletters, 30+ B2B events and an annual 3-day roadshow
- UK is now the No.1 producing market for both hotels, year after year
- Trade database grown to 4,700 tour operator and travel agent contacts
