PRM Tourism
A full-service agency built only for tourism. Twenty years of experience across strategy, brand, creative, content, digital, trade and experiential; for the world's leading destinations, hotels, airlines, cruise lines and tour operators.
Trusted by
Leading tourism & hospitality brands
Get in touch
Have a destination, hotel or travel brand to tell the world about? Let's talk.
Case Studies
A selection of destinations, hotels and hospitality brands we've supported across global markets.
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Thoughtful in strategy. Deep in creativity. Trusted in delivery.
Tourism is an industry built on emotion, inspired by place, and powered by trust. As a dedicated tourism agency, we're a true one-stop-shop for destinations, hotels, resorts, airlines, cruise lines and tour operators, bringing strategy, brand, creative, content, digital, trade and experiential together under one roof.
We immerse ourselves in our clients' brands and audiences, blending deep industry insight with data-led thinking. Whether it's a destination launch, a hotel repositioning, a digital build, a global brand campaign or a trade activation, the goal is the same: to move tourism brands forward.
20+
Years
of hands-on expertise in the travel industry, helping destinations, hotels, and travel brands communicate with clarity, creativity, and purpose.
50+
Destinations
and hospitality brands supported across global markets, from boutique hotels and luxury resorts, national and regional tourism boards, and more.
100+
Countries
reached through integrated campaigns across every discipline, connecting tourism brands with audiences worldwide.
10K+
Media Placements
secured in leading travel, lifestyle, and business publications across key source markets globally.
How We Work
The PRM approach, built around six stages, designed for tourism brands at every scale.
The Process
A proven methodology that transforms brands through strategic communications, collaboration, and meticulous attention to detail.
01.
Discovery
Every partnership begins with discovery. We immerse ourselves in your brand, your market and your audiences, understanding where you've been, where you are, and where you want to go next.
02.
Strategy
We translate insight into direction. Through brand audits, audience analysis and competitive review, we develop the strategic foundation that every piece of creative, content and activation flows from.
03.
Creative & Planning
We bring strategy to life, building the ideas, narratives and integrated plans that connect every discipline into a single, coherent campaign. One brief. One direction. Every channel pulling in the same direction.
04.
Production
Our in-house team produces the assets that fuel the work, brand identity, creative campaigns, content, film, digital builds and trade collateral, all designed and developed under one roof.
05.
Activation
We take the work to market across every channel that matters, earned media, social, influence, digital, paid, trade and experiential, managed with precision by specialists who do this every day.
06.
Measurement & Optimisation
We track impact, share insight, and refine as we go. Regular reviews ensure the work is delivering measurable results and continuously evolving with the brand.
Featured in
The world's leading media
Testimonials
From clients to journalists, influencers to industry partners, here's what they say about working with us.
PRM has been an outstanding PR partner over the past three years. Their team works incredibly efficiently across both the UK and GCC markets, always responsive, highly professional, and instrumental in helping us craft unique PR stories and angles for our diverse portfolio of resorts. They are impressively proactive in identifying opportunities and consistently deliver strong results. We're very happy to continue our collaboration and look forward to building even more success together.
Manuela Schwingshackl
Ex Chief Marketing Officer, Pulse Hotels & Resorts
We have partnered with PRM for over a decade and have consistently been impressed by their high level of professionalism and dedication. Their ongoing commitment and strategic efforts have played a key role in promoting our hotels within the UK market. PRM's deep market knowledge and reliable approach have made them a valued and trusted partner throughout our collaboration.
George Semertzakis
Director of Sales & Marketing, Elounda Beach Hotel & Villas / Elounda Bay Palace
Since teaming up with PRM, our company, Omicron Hotels, have experienced a significant boost in brand recognition. Their expertise and dedication have been invaluable to our success.
Konstantina & Danae Orfanaki
Co-Founders, Omicron Hotels (ACRO Suites & Seaside A Lifestyle Resort)
I had the pleasure of working with PRM for one of our hospitality clients, and I must say, they exceeded all expectations. Their professionalism was evident from our very first interaction, with a team that was not only attentive but also deeply dedicated to pushing the boundaries of creative thinking. PRM Global demonstrated a remarkable ability to understand our client's needs and translate them into innovative solutions.
Tina Macris
Director, MINDHAUS Tourism Marketing Strategy
PRM has consistently surprised and excited us with their creative and innovative approaches, by targeting media, publications, influencers, content creators and brand collaborations through a deep understanding of our island paradises. Their strategic connections with industry leaders are both dynamic and highly responsive; in addition to an amazing network of contacts, they strategise interesting angles with meaningful, impressive story lines and have been fabulous partners in our growth journey.
Pratyush Mohapatra
Ex Director of Marketing, Communication and PR, Kandima & Nova Maldives (Pulse Hotels & Resorts)
We've established a robust partnership with PRM, who provided PR representation for the UK and Irish markets. Working as an integrated extension of our team, their efforts to generate media awareness for Ras Al Khaimah increased our destination's visibility, awareness, and credibility amidst a competitive and dynamic industry landscape.
Alka Winter
Ex Vice President, Destination Marketing & Communications, Ras Al Khaimah Tourism Development Authority
PRM brings a clear understanding of the UK travel market and operates with a structured, strategic approach. Their contribution supports the positioning of NEMA within this key market, in line with our broader brand and commercial direction.
Giorgos Vasilas
Director of Sales & Marketing, NEMA Design Hotel & Spa
Our Blog
Explore our blog for ideas, insights, and stories from the world of travel, tourism, and destination marketing.
See all posts Read more
Destination Marketing in 2026: A Strategic Guide for Tourism Boards and DMOs
What modern destination marketing looks like in 2026, the channels and storytelling approaches that drive arrivals, and how tourism boards work with a specialist destination marketing agency to scale demand.
Hotel Influencer Marketing: A Strategic Guide for 2026
How leading hotels and resorts are using influencer marketing to drive bookings, build brand affinity and reach new audiences in 2026.
Brand Influencer Marketing: Lessons from the World's Leading Travel Brands
What separates great brand-influencer partnerships from forgettable ones, and how travel brands are getting the strategic mix right in 2026.