Boosting Profile in the UK Market

The Brief

Increase awareness and desirability of Valamar’s Pical Resort within the UK market, positioning the property as a premium luxury lifestyle and family travel destination for British audiences through high-impact influencer engagement and social-first storytelling.

Our Strategy

We executed a targeted influencer relations campaign centred around a curated group trip designed to maximise UK market visibility and engagement. We secured four high-profile macro influencers, Lydia Bright, Romana Bright, Kelsey Parker and Amber Dowding, whose audiences aligned with luxury travel, family lifestyle and wellness demographics. Throughout the week-long stay, influencers created extensive Instagram Stories, Reels and in-feed content showcasing the resort’s luxury accommodation, wellness offering, gastronomy and destination appeal, driving sustained visibility, strong engagement and premium audience reach across the UK market.

The Results

• Four leading UK macro influencers secured for the group press trip
• Combined influencer reach of over 2 million followers
• Extensive multi-day Instagram Story coverage, Reels and in-feed content generated throughout the campaign
• Strong engagement rates across all influencer content, with a single grid post generating 4,299 likes
• Estimated social media AVE in excess of £150,000 through sustained influencer coverage, premium UK audience reach and high-performing digital content
• Significant UK market exposure generated across luxury travel and lifestyle audiences
• Elevated positioning of Pical Resort as a premium Croatian hospitality destination for UK travellers
• Increased awareness amongst affluent family and lifestyle travel audiences
• Substantial ROI delivered through influencer-led storytelling and high-impact social amplification