A Design-Led Hospitality Story
NEMA Design Hotel & Spa
The Brief
Elevate NEMA Design Hotel & Spa’s brand presence within the UK luxury travel market and establish its reputation as a premier design-led hospitality destination. Targets included attracting discerning UK luxury travellers seeking design-focused experiences, raising profile within a competitive luxury landscape, securing high-quality media coverage and positioning NEMA as a must-visit for design-conscious audiences.
Our Strategy
We delivered a multi-channel PR programme designed to reach luxury travel audiences through their most trusted touchpoints, combining sustained media relations and press outreach, a curated press trip programme, design-aligned influencer partnerships and a targeted awards strategy to build third-party credibility and category authority.
The Results
- 7.2M+ total online and print reach
- £133K+ total AVE
- 22 pieces of coverage secured, with 2 further hotel features pending from press trips
- 3 influencers hosted on-property
- 4 press releases distributed
- 1 press trip confirmed
- NEMA established as a recognised design-led name within the UK luxury travel market
