Building UK Trade and Media Profile for a Mykonos Boutique

The Brief

Drive UK awareness and bookings for Kouros Hotel & Suites, a boutique 50-room hotel in Mykonos, through an integrated PR and sales representation programme that elevated the brand within top-tier media and embedded it across the UK luxury travel trade.

Our Strategy

We delivered a dual-track programme across PR and B2B sales. On the PR side, tailored press releases spotlighted the property’s new Sanctuary Suites, hospitality, accommodation and F&B credentials, distributed to UK national, lifestyle and luxury journalists across titles including Vanity Fair, The Times, The Telegraph, Vogue, Grazia, Country & Townhouse and House & Garden, supported by a continuously updated press newsroom and a curated press trip programme with leading lifestyle, travel and wellness publications.

On the sales side, we ran a year-round UK representation programme covering sales missions, webinars, in-person agent meetings, a hosted fam trip, site inspections and a sustained newsletter schedule, designed to build long-term advocacy across operators and agents alike.

The Results

• 3 press trips delivered with Women’s Health (36.4M monthly reach), easyJet Traveller (4.5M passengers/month) and Luxury London
• 3 press releases distributed across UK luxury and lifestyle media
• 3 nationwide sales missions delivered, reaching 122 tour operator and travel agent partners across the UK and Ireland
• 71 in-person meetings (exceeding scope of 30) and 20 additional agent calls
• 5 training sessions and webinars delivered, including Ten Lifestyle Group and 37 agents across UK travel businesses
• 1 annual fam trip hosted with 6 luxury travel agents, including Atlantis Travel, Baldwins Travel, Not Just Travel and Once in a Lifetime Holidays
• 8 site visits and agent stays delivered with key partners including Carrier, Trailfinders, Azure Collection, Destinology and Swords Travel
• 3 newsletters distributed to 2,000+ agent contacts, achieving 38-40% open rates
• Kouros firmly embedded within the UK luxury travel trade and established as a stand-out boutique on Mykonos