Experience the 'Real Mexico'
Puerto Vallarta Tourism Board & Riviera Nayarit Tourism Board
The Brief
As long-standing destination representation agency for the Puerto Vallarta and Riviera Nayarit Tourism Boards across the European market, our brief was to build awareness of Mexico’s Pacific Coast among both travel trade and consumers, with a particular focus on family travel.
Our Strategy
We proactively educated the trade about Mexico’s Pacific Coast, positioning it as a must-visit destination for all traveller types and tailoring content for the family segment.
In execution, we delivered a blended programme of face-to-face meetings with key tour operators and travel agents, in-store and webinar-based training, targeted training missions across the UK, and an immersive FAM trip in partnership with AeroMexico and Velas Resorts. The mission spanned 26 locations including London, Manchester, Glasgow, Leeds, Birmingham, Liverpool and Brighton.
The Results
- 870 agents trained
- 500 agents trained via webinars across 22 sessions
- 123 tour operator and travel agency visits
- 26 training missions delivered across the UK
- OTT online course with a 90% pass rate and 6,042 registrations
