A Culinary Destination Defined
Kivotos Santorini
The Brief
Raise the profile of Kivotos Santorini’s signature restaurant, MAVRO, over the summer season. Establish it as the go-to destination for culinary excellence in Santorini, leveraging the launch of its Chef Dinner Series to secure targeted media coverage, build brand awareness among discerning travellers and reinforce the hotel’s luxury positioning.
Our Strategy
We built a tailored PR campaign around MAVRO’s new Chef Dinner Series, the season-long programme bringing world-renowned chefs to the restaurant for a run of exceptional gastronomic experiences. A high-impact press release framed the calibre and uniqueness of the line-up, supported by sustained media outreach and pitching to secure interviews and editorial in key food, travel and lifestyle titles, alongside carefully curated press trips with journalists aligned to the Kivotos brand.
The Results
- 54M+ total reach
- 15+ media articles secured
- £100K+ AVE delivered
- MAVRO established as a leading culinary destination on Santorini, reinforcing Kivotos’ luxury positioning
