Building a Personal Sanctuary
Abaton Island Resort & Spa
The Brief
Leverage celebrity and influencer engagement to elevate the profile of Abaton Island Resort & Spa and position it within high-profile, A-list circles.
Our Strategy
Over a two-month period, we hosted a curated line-up of high-profile UK celebrities, Lucy Mecklenburgh, Ryan Thomas, Oliver Proudlock and Emma Louise Connolly, each sharing authentic admiration for the resort across their channels. We complemented the influencer programme by securing a visit from acclaimed celebrity manager and US film producer Alan Siegel, further embedding Abaton within A-list networks and driving credibility beyond social reach.
The Results
- 4M+ combined social reach across hosted talent
- Lucy Mecklenburgh (1.7M followers), Ryan Thomas (1.3M), Oliver Proudlock (652K) and Emma Louise Connolly (488K) all delivered authentic, on-resort content
- Visit secured from US film producer Alan Siegel, strengthening A-list credentials
- Abaton positioned as a personal sanctuary of choice for high-profile UK and international talent
