Industry analysis, trends and perspectives on travel PR, destination marketing and the global tourism economy.https://prmtourism.com/https://prmtourism.com/blog/posts/14/https://prmtourism.com/blog/posts/14/What modern destination marketing looks like in 2026, the channels and storytelling approaches that drive arrivals, and how tourism boards work with a specialist destination marketing agency to scale demand.Mon, 25 May 2026 00:00:00 GMTdestination-marketingtourismstrategyhttps://prmtourism.com/blog/posts/12/https://prmtourism.com/blog/posts/12/How leading hotels and resorts are using influencer marketing to drive bookings, build brand affinity and reach new audiences in 2026.Mon, 18 May 2026 00:00:00 GMTinfluencerhotelstourismhttps://prmtourism.com/blog/posts/13/https://prmtourism.com/blog/posts/13/What separates great brand-influencer partnerships from forgettable ones, and how travel brands are getting the strategic mix right in 2026.Mon, 11 May 2026 00:00:00 GMTinfluencerbrandtourismhttps://prmtourism.com/blog/posts/1/https://prmtourism.com/blog/posts/1/How combining PR, digital and trade activity creates stronger, more consistent brand narratives for destinations and hotels.Mon, 04 May 2026 00:00:00 GMTstrategycommunicationstourismhttps://prmtourism.com/blog/posts/2/https://prmtourism.com/blog/posts/2/Strategic approaches for destinations looking to shift perception and attract new visitor segments.Mon, 27 Apr 2026 00:00:00 GMTdestination-marketingbrandingstrategyhttps://prmtourism.com/blog/posts/3/https://prmtourism.com/blog/posts/3/How to build influencer programmes that deliver authentic content and measurable results for premium travel brands.Mon, 20 Apr 2026 00:00:00 GMTinfluencerdigitalluxury-travelhttps://prmtourism.com/blog/posts/4/https://prmtourism.com/blog/posts/4/Essential frameworks for protecting destination and hotel reputations when the unexpected happens.Mon, 13 Apr 2026 00:00:00 GMTcrisisreputationcommunicationshttps://prmtourism.com/blog/posts/5/https://prmtourism.com/blog/posts/5/How destinations, hotels and travel brands can turn social media from a posting habit into a measurable growth channel.Mon, 06 Apr 2026 00:00:00 GMTsocial-mediadigitalstrategyhttps://prmtourism.com/blog/posts/6/https://prmtourism.com/blog/posts/6/From multilingual creators to live on-property activations, the influencer playbook for hotels and destinations has changed.Mon, 30 Mar 2026 00:00:00 GMTinfluencertourismdigitalhttps://prmtourism.com/blog/posts/7/https://prmtourism.com/blog/posts/7/Digital fatigue is up, ad blocking is ubiquitous, and travel brands are using creator partnerships to cut through.Mon, 23 Mar 2026 00:00:00 GMTinfluencerbrandstrategyhttps://prmtourism.com/blog/posts/8/https://prmtourism.com/blog/posts/8/In a competitive tourism landscape, trade partnerships remain one of the most effective channels for bookings, awareness and long-term growth.Mon, 16 Mar 2026 00:00:00 GMTtravel-traderepresentationstrategyhttps://prmtourism.com/blog/posts/9/https://prmtourism.com/blog/posts/9/In the hybrid, multi-market reality of hospitality groups and tourism organisations, internal comms is no longer a function, it's a strategy.Mon, 09 Mar 2026 00:00:00 GMTinternal-communicationsemployee-engagementculturehttps://prmtourism.com/blog/posts/10/https://prmtourism.com/blog/posts/10/Performance-driven digital marketing built for destinations, hotels and travel brands, from SEO to paid social to analytics.Mon, 02 Mar 2026 00:00:00 GMTdigitalseoperformancehttps://prmtourism.com/blog/posts/11/https://prmtourism.com/blog/posts/11/Eight practical PR strategies hotels and tourism boards can use to boost visibility, credibility and bookings.Mon, 23 Feb 2026 00:00:00 GMTprtravelstrategy